The promotional industry is often plagued with the sometimes unavoidable issue of who takes the final brunt of costs involved in ‘exact delivery’.

Corporate clients often order to specific requirements, especially in low-volume quantities where garments are concerned. Sizes and numbers are allocated to particular personnel, and budgets are limited to those numbers.

Most companies have some form of a logo that identifies them, and symbolizes their core business ethos. These logos are held in esteem, and are jealously guarded against copyright and resemblance theft.

It’s therefore very important that in reproducing the logo’s for print and embroidery that the original artwork is adhered to, and that the corporate specifications are met.

Poor quality artwork given to branding agents has to be re-drawn, and if this occurs often, the interpretation and accuracy will deteriorate.

One of the most frequently asked questions in our industry is  “What’s the difference between carded, combed and mercerised cotton?”
Without going into any complex technical detail, here is a summarised description of the three basic processes:

CARDING:
When the raw cotton has been mechanically cleaned from trash - leaves, dirt and burrs, it is passed to the carding machines where the fibres are disentangled and straightened. The straightening process puts the fibres into a somewhat parallel lengthwise alignment.